Our Story

FibreTrace® was founded in 2018 by a group of like-minded leaders in the global textile industry.

From the very beginning, FibreTrace®’s mission was to empower every member of the textile supply chain with the ability to take direct accountability for their products, while reducing their environmental impact within the global industry.

In developing FibreTrace®’s patented technology, we achieved our goal. Creating a world-first technology that offers producers the tools to create a transparent product, and consumers the opportunity to purchase a sustainable, and ethical one.

FibreTrace® technology provides true custody of supply, and real-time verification of a product as it moves through the global supply chain. Changing the way fibre weaves its way to its destination.

We recognise this is just the beginning of our journey. Circularity is key to our future, and sustainability at the heart of our message. That’s why we dedicated the development of FibreTrace® to create a pigment ID that is indestructible and can still be read post recycling into new yarns.

Our international team work alongside fibre producers, spinners, fabric manufacturers, brands and retailers to connect and unite the supply chain – from raw source to retail. Enabling brands and suppliers to make better decisions for the environment, their customers and their bottom line.

Every fibre tells a story®. With FibreTrace®, your fibre’s story will be one worth telling.